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Swift Solution? … Or Achieve Goals?
Here’s a quick question for you. When a client asks for your help with a specific problem, what is the best response? Obviously the nature of the response depends upon the nature of the problem. Urgent...
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COMING SOON: Marketing for Professionals Who Hate Marketing
If you love serving clients, but hate marketing…or are too busy to market … help is on the way. Too many professionals see marketing as shameless self-promotion and aggressively pitching their...
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The Best Marketing Strategies For Professionals
In a recent post, I raised the question How Many Marketing Strategies Do You REALLY Need? With the answer leaning to less is better, the obvious next question is what are the best strategies for...
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How To Generate The New Business You Want
Most professionals need want and yes, even deserve more new business. Like most business owners and other self-employed individuals, professionals are busy people. Many barely have time to properly...
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What Value Does Your Marketing Deliver?
As owners, we continue to invest resources in our businesses. Whether acquiring new premises, equipment or staff, or upgrading these existing assets, we devote resources to the ensuring the ongoing...
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Managing The Productive Tension Of Marketing
You know that uncomfortable feeling you experience whenever you think about marketing? Maybe it’s just a tingling little sensation of unpleasantness…or perhaps it’s a deep down visceral ‘I HATE...
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How To Market Professional Services: Don’t Market
Instead of marketing your professional services to clients, do what you do best. As a service professional, what you do best is engage with clients. On the other hand, what you don’t do well…and...
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Has Your Flow Of New Business Slowed…or Stalled? Would You Like Free Coaching?
Ask me. I’d be happy to help you with a free coaching session. In many cases, a single session can identify the major obstacles to attracting new clients. And what’s even better, we can also develop...
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To Generate More New Business…Market Your Services Better
1. If you do what you’ve always done, you will get the results you have always gotten. 2. If you stop doing what you’ve always done, you will get different results. 3. If you do what you’ve always...
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For A Continuous Flow of New Business…Manage Your Social Media Continuously
Social media management is about: selecting the right social media for your communications selecting the right person to write content selecting the right person to post content and monitor comments...
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